Finiliar is a collection of living NFTs that reflect cryptocurrency values through emotional states. When the market goes up, they’re cheerful. When it dips, they get a little down.
We partnered with artist Ed Fornieles and Sam Spike and the Fini team to design a mobile app that transforms complex financial data into emotionally resonant experiences—reframing market tracking as a daily interaction with a digital companion.
Challenge
How do you make decentralized finance feel less abstract and more human?
The Fini team needed a design partner to help turn a conceptual art-meets-fintech idea into a functional, engaging product. The interface had to balance playfulness with clarity, while integrating animated characters into a seamless mobile UX.
Approach
Outcome
The result is a mobile platform that’s less about raw data, and more about connection. Users form a bond with their chosen Finiliar, making the app feel personal and engaging—even when the markets aren’t.
Fini has since evolved into a suite of products, and we’ve remained design partners throughout—supporting new launches, content, and feature development.