Alliance for Agriculture —Transforming the way we farm.

Brand Strategy

UX Strategy & Consulting

Visual Identity

UX Strategy & Consulting

Website Design & Development

Wireframing & Prototyping

Social Media Campigns

Wireframing & Prototyping

Born from grassroots conversations in the wake of Hurricane Maria, the Alliance for Agriculture (Alianza por la Agricultura) brings together Puerto Rico’s ecological farming community to advocate for sustainable, sovereign food systems.

They partnered with Mitimiti to build a brand and digital platform that could unify voices, mobilize supporters, and reshape the narrative around farming on the island.

In the wake of Hurricane Maria, the Alliance for Agriculture emerged from grassroots conversations with farmers, aiming to amplify the voice of Puerto Rico's ecological farming community. Recognizing the need for a unified platform to advocate for sustainable agriculture, they sought a brand identity that would resonate with both local farmers and potential supporters.

Challenge

The movement had vision and momentum—but needed a cohesive identity and tools to scale its message.

The challenge was to develop a brand that would feel both grounded and forward-looking—resonating with local farmers while engaging policy-makers, funders, and the broader public. The digital experience had to be intuitive, bilingual, and easily maintained by a lean team.

Approach

We began with strategy: defining brand values, voice, and audience needs through workshops and interviews. The resulting visual identity balances heritage with clarity—earthy tones, modular typography, and textures inspired by farming tools and natural systems.

We designed and developed a responsive website that serves as a hub for resources, advocacy, and storytelling. The UX prioritizes ease of access and community engagement, while social media campaigns extend the narrative with visual consistency and message alignment.

Outcome

The Alliance now has a brand system and digital toolkit built for impact.

From community organizing to public advocacy, the platform helps amplify farmer voices, grow visibility, and drive systemic change—one rooted crop and one shared story at a time.