Marvel is an architecture and urban design firm committed to shaping equitable public space, adaptive reuse, and creative growth across communities. Their work spans master planning, housing, parks, and waterfronts—always integrating built and natural environments with sensitivity and vision.
They partnered with us to reimagine their brand identity and digital platform, aligning visual storytelling with their design ethos and expanding their reach through a modern, intuitive web experience.
Challenge
Marvel needed a cohesive identity system and website that could do justice to their multifaceted practice. The challenge: how to communicate both their scale and nuance—making their institutional legacy feel accessible, contemporary, and human.
The site also needed to showcase a large and diverse portfolio without overwhelming users or diluting the stories behind each project.
Approach
We began by developing a strategic brand identity that speaks to Marvel’s architectural clarity and social intent. A new logo, refined typography, and a thoughtful color system created the foundation.
For the website, we prioritized content architecture: creating pathways for different audiences (public clients, private developers, collaborators) to engage with the work. The design system elevated photography while staying out of its way—letting spaces speak for themselves.
Interaction design emphasized clarity and rhythm, supporting deep exploration across decades of work.
Outcome
Marvel’s new brand and website bring cohesion to their narrative—helping them communicate impact at every scale, from individual buildings to entire neighborhoods.
The site is not only a portfolio, but a platform: one that affirms Marvel’s identity as both visionary and grounded, institutional and deeply human.
