Supertwin — Redefining space through light and contrast
Brand Identity
UI Design
Supertwin is a Barcelona-based retailer that blends high-end lighting, luxe flooring, and curated design objects for the retail and hospitality industries. With a background in fashion and a passion for spatial storytelling, Supertwin wanted a brand that would reflect their ambition to transform interiors into immersive experiences.
They came to Mitimiti to shape a visual identity that was bold, dimensional, and deeply rooted in contrast.
Challenge
Supertwin’s work lives at the intersection of light and space—but their existing identity lacked the visual depth to reflect that.
The challenge was to build a brand system that could speak to both architectural precision and artistic experimentation. It needed to resonate with high-end clients, interior designers, and design-savvy consumers—all while standing out in a saturated market.
Approach
We began with the core idea of duality: light vs. shadow, structure vs. play, minimal vs. expressive.
This informed the design of the wordmark, which blends two distinct typographic voices. “Super” leans structured and uniform—signaling precision—while “Twin” embraces bold, experimental forms that hint at movement and transformation. The overall result feels architectural yet artistic.
We expanded the system with a graphic language built around dimensionality—using light, shade, and layered space as visual cues across print and digital. The UI design complements this identity with clean lines, subtle depth, and focused storytelling.
Outcome
Supertwin’s refreshed identity positions them as a forward-thinking design partner for premium retail and hospitality projects.
The new brand reflects their creative ambition and design sensibility—laying the groundwork for future collaborations and expanding their presence in the European interior design scene.
What our client's have to say
I will make it short. This is a 5 star review !
I had the pleasure to work with those guys in several occasion in several project and attention, imagination, realization, treatment, understanding, know how, feeling 4 design was always more then satisfying. I am really looking forward for the next project with you !!
Stefan Roesch
Lighting design that engages - Tech that performs | 25+ years of customized solutions